LinkedIn is pretty much a given now, thanks to the importance of social media for companies, as well as those who are professionals or looking for a new job. Even though LinkedIn is important, there are some ways to use it that are most effective.


LinkedIn Rule #1: Professional Profile

LinkedIn is to the professional world what Facebook is to the social world. A clean, professional headshot with a background image and a fully filled out profile (yes, including the summary!) does wonders for recruiters or new employers looking at your profile. If you don’t have a LinkedIn, it’s almost as if you don’t exist.


LinkedIn Rule #2: Share . . . with Caution

Okay, so you have a LinkedIn profile and it’s fully filled out. You can still share articles and even comment on articles shared by your connections. Even if you are not looking for a new job, it is important to make sure you are up to date with news in your industry. For those in the creative fields, this is especially important. It doesn’t have to be every day; it can be a few posts per week if you have a current job.

Just make sure that the source and the article is appropriate for the LinkedIn audience. Some good examples are Inc., Business Insider, Forbes, and established publications in your industry.


LinkedIn Rule #3: Connect Politely

A big plus with LinkedIn is you can connect with former coworkers, networking attendees, and current coworkers. However, this must be done politely and with restraint. When sending a request to connect on LinkedIn, remember to add a personal touch and give the person an out.  Remember to thank them for the connection afterward!


LinkedIn Rule #4: Recommendations

Another big plus for job seekers and non-job seekers is LinkedIn’s recommendations feature. This is a great way to showcase kudos from past and current clients, co-workers, and more. Just like the connect feature, make sure to give the other person an out if they are not comfortable with giving the recommendation.


LinkedIn is a great tool, and it’s not just for jobseekers; professionals who use it for industry connections, news, and other valuable insights have a leg up on how they can connect and grow their industry.