Social media is the new frontier. It’s amazing how in only 15 or so years, our entire world has gone digital. Nowadays, you can connect with friends, family, and complete strangers at the touch of a button. Scary, isn’t it?
But how can social media help you during your job search? Take advantage of your social media presence and use it to boost your chances to nab the interview. Let’s discuss the 3 things you must remember when using social media during your job search.
Look Beyond LinkedIn
Remember that LinkedIn is not the only way that you can connect with others while on the job hunt. Embrace Facebook, Twitter, Reddit forums and more. Many companies choose to share on social media when they are hiring, so checking hashtags such as #hiringnow, #applynow, etc. can be a great place to start. There are also groups that you can join to network, encourage, and share prospective job opportunities with others.
And don’t forget, if you’re in the interview and the time is appropriate, feel free to bring up something that the company posted on their social media accounts. This shows that you took the time to research the company beyond simply perusing the website. Definitely an added boost!
Do Some Clean Up
Ensure that your personal social media is in tip top shape. It should go without saying, but everything that you are putting out there should clean, professional, and what you would have no problem with your future boss seeing. Nowadays, it should be assumed that a recruiter will be looking at your social media, so ensure that you are representing yourself well. In a study performed by CareerBuilder, 70% of employers shared that they check social media during the recruiting process. And even more alarming, over 54% of employers have also chosen to not hire a candidate based on their social media content. It matters!
While your social media should be clean and professional, it doesn’t have to be rigid and boring. Have fun with it! Social media is an avenue to connect with others, and it’s okay to treat it as such. Share about the positive things that interest you, talk about your recent trip that gave you a new perspective, be a human. Social media is an excellent way to show off the absolute best parts of you. Recruiters aren’t just looking for robots to complete tasks, they want their employees to be well-rounded individuals, too. Social media is a great way to display that.
Do keep in mind, though, that in a world constantly looking for the next social media platform to try out, it really is okay to remain offline. Unless you are looking to become the next greatest YouTuber or influencer, social media is not a requirement when on the job hunt, and you shouldn’t feel pressure to have it unless you want to. Do what works for you.
Debi is a coach to high performers, leaders and business owners wanting to achieve more and grow beyond what they believe is possible. Known for her clarifying insight and a pragmatic approach, Debi brings her clients to the next step by asking the right questions during strategy development and supporting them during strategy implementation. With experience in management, recruitment and employee development for various industries, she has a wide scope of expertise and will confidently guide you towards a successful future in your career.
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